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Showing posts from August, 2015

What I learned about mobile usage in Indonesia

A couple of weeks ago I traveled to Jakarta to understand mobile (and especially mobile browser) usage in Indonesia. Indonesia is a huge country with a population of nearly 250 million people and a vast number of them are getting online. For many, smartphones are the first and only device they use for accessing the Internet. I wanted to share some of the things I learned interviewing a number of Indonesian smartphone users.


I want to emphasize that this is my personal blog, and the opinions expressed here are mine, and not that of my employer.

Some of my key takeaways from the week...

Smartphones are central to users' lives
For everyone I interviewed, their smartphone was absolutely central to their life and was a major window to the outside world. For nearly all of these users, the smartphone is the first and only Internet-connected device they own, and they rely on their phones a great deal. Desktop or laptop Internet usage was limited to office workers or students, and even the…